The chevron pattern featured on our Aurora Down Jacket reflects the geometric patterns of the earth’s most universally inspiring geological feature- Mountains.
“The secret of the mountain is that the mountains simply exist, as I do myself: the mountains exist simply, which I do not. The mountains have no “meaning,” they are meaning; the mountains are. The sun is round. I ring with life, and the mountains ring, and when I can hear it, there is a ringing that we share. I understand all this, not in my mind but in my heart, knowing how meaningless it is to try to capture what cannot be expressed, knowing that mere words will remain when I read it all again, another day.” ― Peter Matthiessen
By cutting out the middle-man and selling through our online store we can offer our gear at around half the price of selling it through a brick and mortar store. This means you get higher quality apparel at lower prices.